Description

One Braham was a brand new, flagship, experimental store launched in late 2021 in the ground floor of the BT/EE HQ in London's Aldwych. Oddpumpkin Studio engaged to produce an engaging set of visual experiences for this future facing store which would be a testing ground for their retail experience ambitions.​I worked on the preloading animations and visuals in store, this project was a great experience and showed how a team of creatives can put together an appealing and creative experience for customers.​This experience was a touchless interactive screen with some great filmed content which explored the full range of EE's digital lifestyle offerings, showing their network in action both at home and out and about.